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Think ISV

Programs for Independent Software Vendors.
Vivit (formerly OpenView forum international), your independent HP Software community

About the Think ISV program

Think ISV defines our approach to working with software vendors. Whether it is supporting integration with easy to use APIs, sales tools and a world class partner portal or creating business opportunities through our HP Software Marketplace program, HP understands the value our software vendor community. That is why we offer several opportunities for Independent Software Vendors (ISVs) that want to integrate with, embed or resell our products. Please take a few moments to review our programs.

Enterprise Management Alliances Program

The HP Software Enterprise Management Alliances Program (EMAP) was designed with the following three principles:

  1. Simplify the way we work with partners with a consistent global program.
  2. Enable partners to easily integrate with HP Software solutions and validate those integrations.
  3. Reward our partners’ investment with tiered program benefits.

The EMAP program offers a number of benefits including the promotion of partner solutions through the HP Software Integrated Solution Catalog, the Quality Management Ecosystem and the HP Software Universal CMDB Ecosystem.

For a complete of membership requirements and benefits, please visit

HP Software OEM and Resell programs

HP Software offers industry leading solutions that are designed to enhance an ISV’s offerings and revenue opportunities. Qualified software vendors can take advantage of Performance Validation, Service Management and SOA Registry resell and OEM programs. For example, the Performance Validation program helps a software vendor’s consulting organization meet the high levels of quality and performance that are demanded by customers. By taking advantage of program specific term licensing, software vendors can offer unique implementation, performance tuning, and upgrade solutions.

To learn more about our THINK ISV programs, email us at thinkISV@hp.com